Move/Shake Thetford

Last time we introduced you to Freelance Community Artist, Lewis Wickwar, who will be working in Poringland and the surrounding area for our latest project Move/Shake, a Youth Music-funded programme building on our 10+ years of experience delivering and developing youth leadership activities in rural communities.

Now, we’re very proud to present the next ‘Musician in Residence’ for Move/Shake – Carl Cole!

Carl is a Musician, Composer and Sound Artist who will be working in Thetford and the surrounding area.

When asked, how would you describe your artistic practice, Carl said…

“I am a performing musician and have played in many bands over the years. Over the last ten years I have been more focused on creating music and sound for films, as well as writing music for other forms, such as theatre, commercial work, and apps.

Exploring the connection between science, sound and music has always been fascinating to me, and I spend a lot of time exploring ‘hidden’ sounds and new technology that presents interesting opportunities for sound creation.”

Get to know Carl by having a listen to his Desert Island Disc selection on our YouTube or Spotify

1. Ruins – Ayia

2. Heart-shaped Box – Nirvana

3. G.O.A.T. – Polyphia

4. I am the Antichrist to you – Kishi Bashi

5. Pushit – Tool

6. Virkelighetens Etterklang – Kalandra

7. Cup Runneth Over – Kiki Rockwell

8. God only knows – The Beach Boys

9. It must be love – Madness

10. Camel Dancefloor – Igorrr

Find out more about Move/Shake here.

 

 

Let’s Have a (Virtual) Tea Dance!

Our friends over at Britten Pears are running a virtual tea dance next week on Tuesday 8th December, and our Our Day Out participants are getting involved too! Usually they hold a tea dance every December at Snape Maltings, bringing together care homes, local community groups and dancing enthusiasts alike to enjoy music, dancing, tea and cake. Of course, like us and so many other organisations, they’ve had to adapt due to the pandemic and restrictions in place, so this year they’ll be holding the tea dance online!

We usually hold celebration gatherings ourselves as part of the Our Day Out programme, which bring participants from all of our different groups across Norfolk together to share in music and dance activities as a collective. Past celebrations events we’ve held include a Strictly Come Dancing-style extravaganza, a Big Sing, trips to Cley Nature Reserve, and a backstage tour of Rambert headquarters in London. Obviously this year, we haven’t been able to host these as we usually would, so we’re delighted to be taking part in Britten Pears’ Virtual Tea Dance this year.

The event will last 45 minutes, and includes a seven-piece big band, a presenter and professional dancers. There will be an opportunity for you to learn some dance moves and sing along. To make the event even more special, they suggest having a teacup and teaspoon at the ready to join in with some musical activity, and having some tea and cake to hand. You could even dress up! If you check out the trailer below, you may even spot some familiar faces, such as Laura and Sarah from Glass House Dance and opera singer Rob Gildon, who have both previously worked on the Our Day Out project!

Our Project Support Worker Sydney will be hosting a pre-tea dance Zoom session for our ODO and Operation: No Cold Shoulder participants at 1.30pm on Tuesday 8th, so if you want to join this then do get in touch with her here. You can find all the information about the tea dance here on the Snape Maltings website, including song-lyrics, bunting making instructions, and more!

We hope to see you there, tea cup in hand and ready to dance!

 

 

Creative Arts East are taking part in the Big Give Christmas Challenge this year – a match-funding campaign to raise £,2000 in individual giving. Every donation, no matter how small, will be DOUBLED by pledges we’ve already gathered. To give what you can, please visit creativeartseast.co.uk/christmaschallenge. The campaign is live from 12pm 1st December – 12pm 8th December.

Arts, Health & Wellbeing: How Our Day Out Makes a Difference

If you’ve been following our blog and other communication channels over the last few months, you’ll know that the way we deliver our flagship arts, health and wellbeing programme Our Day Out (dementia-inclusive creative workshops for all older people led by professional artists) has had to change dramatically since March, as organisations everywhere responded to the pandemic and subsequent government safety rules.

The remote Creative Wellbeing Packs we now offer, not just to our regular participants but to all older people in Norfolk and beyond, are going from strength to strength. With this in mind, and with 2020 coming to an end soon, we wanted to reflect on some of the key achievements of the Our Day Out programme over the last 3 years since the project began, and share some of the substantial successes it has achieved in terms of the links between arts, health and wellbeing.

Impact Report

In collaboration with our principle funder Spirit of 2012, we published an Impact Report containing the significant findings and analysis to come out of the project from 2016-2019. Take a look at some of the key statistics above, including our academically validated wellbeing data (more on this in the report, read it in full here).

 

Journal of Dementia Care

Since the beginning of Our Day Out we have worked with Dr Hannah Zeilig, who has provided us with invaluable academic insight and independent evaluation of the project, offered further analysis of our approach, and conducted interviews with participants. Dr Zeilig has also written about the project in her own research as well as in external publications. Her latest article appeared in the July/August 2020 edition of the Journal of Dementia Care, and focuses on Our Day Out’s particular mission in reaching people living with dementia living in rural communities.

 

Press and Publicity

Our Day Out has garnered increasing local press attention since the pandemic, and fed into national conversations about dementia, isolation, and the benefits of arts activity on health and wellbeing.

In April 2020, our Executive Director Natalie Jode appeared on BBC Radio Norfolk as part of their coverage on how local organisations have adapted their work in response to the pandemic. Natalie focused on how Our Day Out was responding, and also introduced the premiere of beautiful original song ‘A Day In With Our Day Out’ written by Mary Lovett and Kimberley Moore, two local musicians who had previously led workshops through the project and were the first artists to adapt their planned sessions into Creative Wellbeing Packs.

We also appeared on BBC Look East as part of their World Alzheimer’s Day coverage in September 2020. Their focus was on the profound impact that music can have on people living with dementia, and they interviewed one of our participants about her experience seeing her late husband respond to music during the later stages of his dementia.

 

Awards and Accolades

In 2019, we entered Our Day Out into the Royal Society for Public Health Awards under the Arts and Health category. We were nominated alongside some other incredibly worthy programmes, and so when we named as the winners, we were absolutely overjoyed. To have our programme recognised on such a national scale, and celebrate alongside project partners was without a doubt one of the stand-out moments for the organisation in 2019. The prestigious kitemark reignited our determination to break into the social prescribing framework, and has started to help us do so. Read more about our win here.

We are also nominated for a Culture, Health and Wellbeing Alliance Award – the Collective Power Award, which was presented in conjunction with Ideas Alliance, and celebrates the power of collaboration between different sectors that helps make projects like ours a success. We achieved ‘Highly Commended’ status, and were one of the runners up for the award, which we were incredibly pleased with, considering the stiff competition from other fantastic projects.

 

What Does Our Day Out Look Like Now?

Since the start of the pandemic, we have been continuing delivery of Our Day Out remotely, through a carefully curated series of free Creative Wellbeing Packs, sent twice-monthly. Each pack is based on a theme in collaboration with a different professional artist and contains activities to encourage gentle physical movement, keep the mind busy, and other ways for recipients to feel creative and connected from home. We also offer opportunities for them to share their creations, keep in touch with us and access extra content through our private Facebook group, website blog and regular phone-calls. We’ve worked particularly hard lately to make the packs image-rich so that they are as accessible as possible, and we also provide accompanying materials such as audio CDs where needed. So far, the pack themes have included Jazz, Typography and Bollywood to name a few!

We are also thrilled to announce that thanks to new funding from Independent Age, we are now able to offer the Creative Wellbeing Packs free of charge to all older people, whether they have previously engaged in the in-person Our Day Out workshops or not. This offer is available for those living in Norfolk and beyond, and we’re so pleased that now we will be able to reach more older people who may benefit from creative engagement at home during this difficult time.

If you are or know an older person who might enjoy and benefit from receiving twice-monthly Creative Wellbeing Packs, or are a health and/or social care professional who wants to collaborate with us to refer people on to the programme, then please do get in touch. You can phone us on 01953 713390 or email lea@creativeartseast.co.uk for more information.

 

We’d like to take this opportunity to extend a message of thanks to all our funders, not just of the Our Day Out programme but of Creative Arts East as a whole and our other projects. Your patience, support and flexibility in working with us to trial new approaches to delivery where possible during this time has been invaluable.

 

 

Creative Arts East are taking part in the Big Give Christmas Challenge this year – a match-funding campaign to raise £,2000 in individual giving. Every donation, no matter how small, will be DOUBLED by pledges we’ve already gathered. To give what you can, please visit creativeartseast.co.uk/christmaschallenge. The campaign is live from 12pm 1st December – 12pm 8th December.

Virtual Community Cinema: Suffragette

Many member groups of CAE Screen host community cinema screenings every month in their local village halls, screening everything form the latest blockbusters to more specialised foreign language and independent titles, and even recorded films of live theatre, dance and exhibitions. Whilst group events and gatherings are on hold for the time being, we wanted to find a way of continuing to connect our promoters, their audiences, and other community members through the magic of film.

We decided to use a popular, well-known platform for our first screening, to make it as easy as possible for others to join in, particularly those who may have less experience accessing online content. We chose the film Suffragette (starring Carey Mulligan, Helena Bonham Carter and Anne-Marie Duff) for our first screening, and encouraged people to set up a free account on Channel 4’s All4 Player, and all sign on to watch the film at around 7.30pm on Saturday 4th April.

As well as trying to recreate a sense of community by knowing that other people are watching the film at the same time, it was important to us to try and simulate the post-show discussion and chat that forms a vital part of community cinema screenings. To do this, we’ve launched our Community Critics Network, asking viewers to send in their comments, feedback and reviews on the film! We’ve gathered some of the comments received here – if you want to add anything then use the comment feature below!

“Thanks so much for the film. Really enjoyed it! SO important to know what we do today can change the future, no matter how difficult it seems. Very appropriate in our current circumstances! Also, a good distraction!”

 

“Thanks for organising the watch-in party. Should be shown in schools, we owe a great debt to this movement.”

 

“I know the story well but am still shocked about how these women were treated. That’s why I nag every woman I know to use their vote. We need to honour their memory.”

 

“Might not have chosen to see it but we are glad that we did. A good insight to the suffrage movement and the sacrifices that many must have made.”

 

“A good dramatic portrayal of a key time in our social history. Sobering but ultimately uplifting”.

 

Did you watch the film, or perhaps you’d seen it before? What did you think? Maybe you’ve got some family links with the suffragette movement? We want to hear from you!

New Touring Arts to Libraries Resources for Artists and Libraries! 

We have come to the end of our Arts Council England enquiry into south east libraries touring, and with the support of artists and libraries from across the south east and beyond, we have gathered a great deal of information about the current shape of libraries touring in the region. We have discovered different approaches to programming arts in library spaces from community polls to creative arts partnerships and adventurous arts selection, each approach providing new experiences for library audiences.

We are very grateful to all library service staff across the south east who engaged with our enquiry, whether that’s through completing our survey, talking us about their experience promoting touring arts events, or taking part in our reference group. This group guided the enquiry and ensured that all learning and sharing considered the unique library perspective. We heard from 21 out of the 26 south east library services and from over 100 different members of library staff, from senior managers to front line assistants and volunteers. We also spoke to many artists practising different art forms.

Using all of the information gathered, the knowledge and experience from our generous collaborators and our own 25 years’ worth of experience as a rural touring organisation, we’ve put together two handy guides to libraries touring: one for libraries looking to host touring work, and one for artists looking to tour to libraries.

Resource Links

If you work in a library then please do download our libraries resource Hosting Touring Arts Events – The Really Useful Guide For People Working In Libraries. Whether you’re a library assistant, manager, community librarian, volunteer, or anyone working with programming touring arts in libraries or hosting shows in your library space, we hope you find it helpful.

If you would like a printed version for yourself or your library service, please drop us a line.  Just let us know how many you’d like and we will get them to you as soon as possible. We want to share these resources as far and wide as we can – and hopefully provide you with some work-related reading material while lots of things are put on hold!

If you are an artist or touring company representative who is considering touring your work to libraries – whether that’s after the current situation has passed or perhaps you have an exciting digital offer to share now – download the artist’s resource The Really Useful Guide For Artists Touring to Libraries. We hope it gives you an insight into what to expect from taking your work to libraries, or if you are already well-versed in it, that it helps you approach it in a new and enriched way.

We have also created two info templates – one for libraries and one for artists and touring companies – to be used when liaising with each other. Each template contains suggested questions to ask each other and information to share, to ensure that both the artist’s touring experience, and the library’s programming and delivery experience run as smoothly as possible. These resources are based on the useful feedback we received from all the collaborators throughout the enquiry and so we hope they cover all the important areas which arise from booking through to evaluation, where libraries’ and artists’ worlds collide!

We would like to thank you all again if you have engaged with our enquiry and helped us to put these resources together. We are reporting back to Arts Council England with our enquiry findings and we hope our recommendations will support the future development of the south east libraries touring offer.

Coronavirus Outbreak – Helpful Resources

As we all await developments about the Coronavirus situation and subsequent lockdown in the UK, we are trying to find new ways of engaging creatively with all of our stakeholders across the Eastern region, including workshop participants, promoters and audience members, whilst we cannot deliver our usual activities and events in person.

Take a look below to find out about what we’re up to at the moment and how you can get involved. We’ve also compiled a list of funding streams for artists and organisations that we’ve come across from the arts and cultural sector, charity sector, and from our home county of Norfolk. There will certainly be lots more than what we’ve gathered, so do keep a look out.

 

The Creative Arts East Offer

Virtual community cinema: We have developed an idea to help continue to connect our promoters and their audiences with film, whilst their regular screenings are on hold for the time being. We will be hosting a virtual cinema screening and inviting audiences to watch from their own homes., and also launching a ‘Community Critics’ network for comments and reviews. More details on this to come soon!

Keeping connected with Our Day Out participants: We are continuing to speak to our participants on the phone regularly to check in on their wellbeing during this time, and are working on innovative ways to continue to engage them in creative activity and strengthen social connections between them.

Sharing live performance digitally: Our Rural Touring team and Communications team are investigating how we might support our promoters and audiences to continue to engage in fantastic professional performance from their homes. We also want to support artists to produce and deliver content for this, and will release more details soon.

 

Funding Support for the Arts & Charity Sectors

Arts Council England’s Emergency Measures and Funding: Details of emergency funding available for freelancers, NPOs and other arts and cultural organisations.

Norfolk Community Foundation’s Covid-19 Community Response Fund: To help Norfolk-based charities and community projects take steps to adapt or expand their services during this time.

Covid-19 Film and TV Emergency Relief Fund: The British Film Institute and The Film and TV Charity have established a new relief fund supported by a £1m donation from Netflix.

Norwich and Norfolk Artists’ Hardship Fund: A crowdfunder set up by Norwich-based theatre company Curious Directive, where people can donate to support local artists.

Disability Arts Online Announces Commissions for Disabled Artists: New commission pot for disabled artists working across any art form.

There are also funding channels and support lines available through local county and district councils, so remember to visit their websites as well.

 

Resources from the Arts & Cultural Sector

Below are just a few resources our team have seen online that we’re using whilst working from home. This is by no means an exhaustive list, and there are many organisations out there compiling thorough lists of creative resources, networks and ideas you can get involved in whilst isolating, social distancing and/or working from home.

Voluntary Arts have launched the Creative Network – a daily online meeting on Zoom from 9.30-10.30 in which anyone working in arts, culture and creativity can use to speak to one another, share tips about working from home, and generally feel connected. Find out more here.

64 Million Artists have also created the Create to Connect initiative – two weeks of daily creative, accessible challenges to get people connecting and creating. Some of our friends at other organisations are taking part in this with their colleagues and comparing creations! Find out more here.

Arts Professional have a new section on their website called CovidCulture, where they are compiling current news on how the arts and cultural sector are responding to the crisis under topics such as Health and Wellbeing, Campaigns and Advocacy, and Money Matters. Take a look here.

Arts Council England and BBC Arts have launched the Culture In Quarantine initiative as a way to continue to get people with arts and culture from home. Content will include new plays by award-winning playwrights, virtual festivals, and exhibition access. More details are still to be announced, but you can read an early article here.

Chatterpack have created a fantastic resource page filled with free online resources that people can get involved in whilst isolating and social distancing. These include virtual tours of museums and art galleries around the world, free online courses and much more. View them here.

 

Health & Wellbeing Resources

With the majority of the population now working from home wherever possible, Mental Health First Aid (MHFA) England has produced a guide with advice and tips as to how we can all safeguard our mental health whilst working from home. Read the guidance here.

Arts Professional have also published a brilliant article on why self-care is so important during a crisis like this one, and it includes some really useful strategies for taking care of your wellbeing. Take a look here.

 

From all of us here at Creative Arts East, we hope everyone is keeping as safe and well as possible. We’ll still be here when normality returns, and we look forward to getting back up and running with ‘business as usual’. In the meantime, connect with our digital offers if you’re able to, and find little ways to keep connecting with arts, culture and creativity however and whenever you can.

Touring Arts to South East Libraries – The Importance of Evaluation

We’re all about the importance of evaluation here at Creative Arts East, and we want to share with you some of our thoughts on this topic, as well as sharing those of Sarah Bedingfield as our last guest vlogger. Sarah is the services manager for Innovation, Digital & Libraries for Kent County Council.

The latest one is now available to watch as an eight-minute talk from Sarah with her perspective on the Importance of Evaluation for Touring Arts in Libraries.

She walks us through the ways in which Kent Libraries approach evaluation. With 99 libraries across Kent, the service has a unique task in the south east in implementing an effective evaluation framework that works for such a wide range of libraries, events and audiences.

From understanding the reasons for evaluating which are specific to your service aims, to using the data gathered effectively, there is a lot to consider. Each library service is different and there are many different frameworks for evaluating. The key is tailoring your approach to suit the aims and objectives of your service and local authority, as well as collecting information which will form a complete and rich understanding of the impact of touring arts on your libraries and audiences – and ways to move forward based on what is found.

Considering evaluation collection from an audience perspective can also influence your chosen approach: whether that’s designing creative ways of collection, or working with touring companies to streamline evaluation so audience members aren’t swamped with feedback forms. There are ways to get useful information (feedback, numbers, social media analytics, conversations, observations, and audience profiling) which if done well, can support a more valuable experience, on the day of the event itself, and for future programming.

Click below to view Sarah’s vlog and the others in the series.

This vlog will explore the following themes surrounding evaluation:

– How to suit your evaluation strategy to your service

– How to define your outcomes

– Ways to incorporate equality and diversity in evaluation

– How to measure and collate evidence

– How to collect qualitative evaluation

– How to use your evaluation effectively

Let us know how your service approaches evaluation, we’d love to hear about any creative ways you go about collecting yours.

Developing our Inclusive Credentials

Here at Creative Arts East, we have always been concerned with combating barriers to participation in the arts, and though the majority of our work tends to focus around rural communities and the associated barriers that those community members might have to arts engagement, an inclusive ethos overall is an important value for CAE. However, there is always more that can be done.

Over the last few months, we’ve started to think more about how we can ensure that all of our rural touring events and community cinema screenings are open and accessible to all those who might want to attend them, regardless of age, gender, race, orientation, health or disability. Our audience demographic may not alter through doing this, but we are committed to helping our promoters open the doors of their village halls as wide as possible.

We started off by making some mini inclusivity pledges within our team – small actions we could either do within our roles or the team to try and be more inclusive. Here are some we came up with:

Our Mini Inclusivity Pledges

Natalie: I pledge to consider accessibility of my PowerPoint Presentations – can the primary points be communicated if you can’t hear clearly? Just having images on the Powerpoint look lovely but are not that accessible if you can’t hear?

Julie: I pledge to tailor my language when making Our Day Out phonecalls to reflect the fact that often they’re not feeling 100% – try a different variation of “How are you?”

 Abbie: I pledge to better prepare for when Julie makes the Our Day Out calls (Abbie’s phone is second in the call queue) and answer in an appropriate manner when the participants call back through.

Sophie: I pledge to look into what we would need to do/where we would go to if anyone contacted us and needed marketing information in a different format (e.g. large print, text-to-speech)

Karen: I pledge to make sure we are always asking artists both on forms and in person if we can do anything to make their visit easier.

Alice: I pledge to develop accessibility awareness within CAE Screen by including an accessibility statement in the Promoter Handbook.

Zoe: I pledge to make my social media posts as accessible as possible – flyers can’t be read by screen readers so any images I attach should always be supporting rather than necessary.

Jo: I pledge to think more about people coming for meetings in our office – are they okay with stairs? Let’s ask if people have any accessibility requirements before they visit.

At our last Live Performance Promoters Day, we asked our #RuralTouring promoters to think about making their own inclusivity pledges, and they came up with some brilliant ideas ranging from checking their village hall hearing loop still functions and re-painting their disabled parking bay, to making sure all volunteers were dementia-trained and looking into the concept of relaxed performances.

We’ll be doing lots more when it comes to developing our inclusivity, accessibility and diversity over the coming months, including potentially partnering with some influential organisations in this field. So watch this space, and in the meantime why not think about making your own inclusivity pledge?

Touring Arts to South East Libraries – PITCH UP LIBRARIES

We’re very pleased to invite you to the grand finale of our South East Libraries Touring Enquiry funded by Arts Council England – Pitch Up Libraries, on Friday 20th March at Chesham Library. This event is free of charge to attend. To reserve your place click here.

Open to all South East libraries as staff development/training, this free, carefully curated day will enable direct conversations with theatre-makers, arts organisations and venues, as well as other library services across the South East. The event will focus on connecting library teams looking to host work, with theatre makers creating work for libraries.

Pitch Up is an event hosted by Farnham Maltings as part of the South East venue network touring initiative, house. It’s made up of five-minute presentations from theatre-makers who have made work and want to create more work for libraries, and two to five-minute presentations from libraries or other venues about the work they are interested in programming. Get in touch with Julia to find out more about pitching, or about coming along simply as an attendee. There will also be opportunities to meet local arts organisations and venues.

Pitch Up Libraries will also include a Library Service networking session, and a keynote from Sue Williamson, Arts Council England Director of Libraries.

Who can attend?

  • Anyone from a South East library service – with the option to also pitch
  • Theatre-makers creating or looking to create work for libraries
  • Arts venues, rural touring schemes and arts initiatives connected to or looking to connect to their local libraries

Arrival time for anyone from a library is 12 noon, with a free networking lunch from 12-1pm so please make sure to put that arrival time in your diary and let us know of your dietary requirements by end of January. The afternoon of pitching and networking begins at 1.15pm for all other attendees.

We are keen to see attendees from Library Services across the whole of the South East region and so we are very happy to cover your travel costs. Please complete the attached document and include receipts to be reimbursed.

If you’d like to find out more and to see if this event is right for you, or to let us know that you will be coming, please get in touch with Julia.

We would like as many libraries as possible to present a pitch at Pitch Up Libraries. There’s no commitment to take work; it simply helps open conversations. If you’re interested please get in touch with Julia.

The day includes time to hear pitches and time to meet new people and connect through informal conversations.

Rough structure of the day*:

12:00 – Libraries networking lunch (library staff only)

13:00 – arrivals for familiarisation of space (pitchers only)

13:15 – doors open for non-pitching delegates – with refreshments

13:30 – welcome and introduction to all pitchers – Keynote Speaker Sue Williamson, Arts Council England Director, Libraries

13:45 – pitching session one

14:20 – venue pitches session one

14:30 – break for refreshments and conversations

15:15 – pitching session two

15:50 – venue pitches session two

16:00 – break for refreshments and conversations

17:00 – closing comments

*This could be subject to change

 

Venue and accessibility

This event will be hosted at Chesham Library, Chesham. It’s a 3-minute walk from Chesham Tube Station at the end of the Metropolitan Line.

The space is wheelchair accessible. All pitches will be amplified and live-captioned by Stagetext. This event will not be interpreted by a BSL interpreter.

 

If you require additional support or have any additional access requirements, including if you require a Personal Assistant or carer ticket, or BSL interpreter, please let us know by emailing Laura Woodward with as much notice as possible. We will do our best to accommodate your needs but will let you know either way.

Refreshments will be provided, but please bring your own reusable cup for tea and coffee.

More information about the venue.

Questions: If you have any questions about Pitch Up, including any accessibility requirements you might have, please do not hesitate to get in touch with Laura from the Farnham Maltings / house team.

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Touring Arts To South East Libraries – Programming a Touring Arts Offer

New Video!

We’re pleased to be sharing with you the new video in our series about Libraries Touring.

Dayna White, Programme Development Officer at Slough Curve talks us through how she goes about programming work for Slough Libraries, with audience development at the core of their programme.

As a Library Service, programming your arts offer can be a challenge to balance – whether you’re trying to reach new audiences to engage with your existing offer, give exciting fresh events to your existing audiences, or both, it is important to bear in mind if the arts events are pitched correctly – and that the library space is providing stimulating events of excellence and high quality, just as a traditional arts venue would.

There are some key things to think about:

Why are you putting on an arts event? Is it to reach new audiences? Or is it to challenge your existing audiences? Will this work reach that goal, and how do you know?

How do you know what these audiences are interested in seeing? Have you carried out a survey or spoken to people?

It is helpful to consider not just what audiences want to see, but why they would come along to see it at your library – is it convenient for them? Think about timing, transport and of course ticket prices.

Ticketing can be tricky to navigate – you want to make sure you are reflecting the quality and professionalism of the work you’re programming, but you also want to ensure it is financially accessible for audiences. One option is to set the general ticket price to show the high standard of work but maintain inclusivity by offering discounted tickets for certain groups.

A really important area to consider is quality measures: even if an audience member doesn’t relate to a piece, it’s key they can always recognise the high standard of the work they’re viewing.

Some examples of how to ensure quality when selecting work for libraries are:

• Paying careful attention to how the touring company’s marketing looks, both in text and visual form

• Looking at recommendations and reviews from people you trust

• Going to see work or asking the artists for video footage

• Checking who the artists are funded by

• Researching what kind of work have they done before and whether they have experience with the audience you’re targeting

Take a look at the video here or by clicking the image below and let us know what you think. How does your library service go about programming a touring arts offer?

Survey

There is still time to complete and share the surveys below. They will close this Friday 13th at midday so get your final responses in now if you’d like to contribute to our enquiry!

Final Libraries Button  Final Artists Button Actual

 

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